PayPerPost - A Discussion with PayPerPost’s Ted Murphy
I recently had a chance to catch up with PayPerPost’s CEO and President, Ted Murphy, and asked him about his rising company. Amongst other things when I heard about PayPerPost I was pretty biased in my opinion on anyone that wanted to corrupt the blogosphere. And I still am, but I can definitely say that Ted Murphy is a pretty cool guy. That said, here are some of the highlights from our talk:
Wild Growth - As expected, right now the most daunting problem that PayPerPost has is the ability to expand with this rapidly growing advertising service.
PPC Estimates - He estimates an average click cost of $0.20-0.50 for his advertisers. Calling all advertisers, this is a pretty good rate, especially with the access to such highly segmented audiences.
Conversion Rates - Though click rates seem to be right around the same price that Google’s Adwords cost, Ted made a special note that his advertiser’s are seeing actual customer conversion rates of 2x-3x that of typical PPC programs such as Google or Yahoo. If you’re an advertiser this has to be a pretty welcoming sight. This all makes sense because your audience of readers is soo much more targeted, much more engaged on a blog, and overall eachPayPerPost is coming as a recommendation from another trusted blogger.
parting thoughts…
Though I will never post content on webpodge that comes from PayPerPost, I can see why there is such a rapid growth and why a lot of bloggers are jumping on board. As long as bloggers want to make money and there are advertisers that are seeing good results, PayPerPost is going to be here for awhile. For better or for worse.
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